Our previous Brand Magic Summits of 2015 and 2016, have brought in new ideas on branding, marketing, social media to widen your connections, and we all loved it.

Yes, it was great but we want to make it more than great.

We want to make the Magic happen! Again.

For the 3rd Brand Magic Summit 2017, we are going to make you travel back in time. Go back to school…sure we can do it.

Attend the Brand Magic Summit on Friday, 7th April, 2017 at Sofitel Mauritius L’Imperial Resort and Spa, Wolmar, Flic-en-Flac and see the magic happen.

The 3rd Brand Magic Summit 2017, will challenge your knowledge and tickle your thoughts!

You will un-learn to re-learn what branding is really about and how you can conquer new horizons with inputs by renowned international speakers.

Welcome to the 3rd Brand Magic Summit, where Branding is Magic…

Mind Initiatives


The 3rd Brand Magic Summit 2017 will give participants key insights from the best in the business to help guarantee that their Brand remains consistent, strong and relevant.

With unparalleled networking opportunities and interactive discussion panels on top of cutting edge case studies, the Summit will challenge participants like never before.


A total of five Speakers will make presentations on a chosen topic related to different aspects of “Branding” which will be followed by a question and answer session. There will also be an Interactive Session with international Brand Leaders.


•CEOs/Managing Directors • General Managers • Marketing Directors • Chief Marketing Officers • Entrepreneurs • Business Unit Heads • Functional Managers • Brand Academics • Marketing Managers • Category Managers • Product Managers • Brand Managers • Brand Consultants • Product Executives • Brand Sales • Directors Executives • Sales Managers • Sales Supervisors


Advertising, Automotive, Banking, Construction, Confectionery, Cosmetics, Education, Food & Beverage, Furniture, Healthcare, Hospitality, Household Consumables, Insurance, IT, Advertising, Automotive, Banking, Construction, Confectionery, Cosmetics, Education, Food & Beverage, Furniture, Healthcare, Hospitality, Household Consumables, Insurance, IT, Logistics, Machinery, Pharmaceuticals, Personal Care, Petroleum, Printing, Publishing, Retail, Telecommunications and many more.


Founder and Creative Director, Nich LuxuryAfrica, South Africa.

Founder and Creative Director, Nich LuxuryAfrica, South Africa.

Annicia Kelebogile Manyaapelo is a Luxury Entrepreneur and founder of start-up Nich LuxuryAfrica. She is passionate about promoting African creative excellence through the online portal which curates the best contemporary Art and collectible luxury designs in Africa and the diaspora.

Annicia has a background in Communications, Media and Branding from University of Johannesburg (UJ), AAA School of Advertising, Vega Brand Communications School as well as Business through Gordon’s School of Business Science (GIBS). Her career spans over 18years, in Media Sales and Marketing for Times Media Group, SABC TV, MTV, OR Tambo International and ELLE Magazines.

She has recently been appointed as the first Curator for the concept store, The Cosmopolitan, Johannesburg and a Committee Member of the new Museum in Cape Town, Zeitz MOCAA’s Costume Institute and Annual Gala.

At the Vega School of Brand Leadership, Annicia is an Advisory Committee Member and also an occasional Guest Lecturer.

A lover of books, she enjoys travel and considers herself a science fanatic.


"'Made in Africa' - African Luxury brands leading the cause to reshape the narrative!"


Founder Harris-Mint, India Former JWT South Asia CEO

Founder Harris-Mint, India - Former JWT South Asia CEO

Colvyn Harris, is Founder Harris-Mint, a strategic marketing & Branding Consultancy. Harris-Mint is a curated seamless platform of specialist talent and solution providers - for brands and their marketplace ambitions.

Until recently he was Executive Director Global Growth & Client Development J Walter Thomson, a WWP Group Company and CEO of JWT South Asia. In his 36 years with JWT, he worked on successful global brands like Pepsi, Fritolay, Microsoft, Nestle, HSBC, Cadbury, Ford, Citibank, GSK, Unilever, and India’s finest brands Hero and Airtel.

His forté is strategic thinking, and it's linkage with creativity, to deliver solutions for brands. He has been on the Cannes Lions Jury 2015 - Creative Effectiveness category and Speaker at Wharton’s India Economic Forum, London Business School, Spikes Asia and World Economic Forum’s Regional Agenda Council. He was a Member of the Advertising Council of India and Confederation of Asian Advertising Agency Associations (CAAAA), Chairman Goafest and President of AAAI.


The Magician’s nightmare!

Fredrik Härén

Author and speaker on Business Creativity, Sweden

Author and speaker on Business Creativity, Sweden

Fredrik Härén is an author and keynote speaker on Business Creativity, Change and Global Business. He has delivered 2,000 presentations in over 60 countries on 6 continents. He was voted Speaker of The Year in Sweden as well as selected as one of the "The Best Swedish Speakers Ever". He is a CSP (Certified Speaking Professional) (one of 700 globally) as well as GSPGlobal (one of only 30 globally).

He is the author of 9 books, including "The Idea Book" which was included in "The 100 Best Business Books of All Time".

His latest book is called "One World. One Company". It is a book about what it means to be a Truly Global Company.


Business Creativity – Our Most Important Skill


International speaker, award-winning Author, and Founder of the BoB Group and M-idas, UK

International speaker, award-winning Author, and Founder of the BoB Group and M-idas, UK

Linzi Boyd is an International speaker, award-winning Author, and Founder of the BoB Group and M-idas.

By age 24 she had set up and sold two businesses - her second company, which had seven global distribution channels, was sold to Caterpillar. Her third business, Surgery Group, became renowned for influencing an industry, championing some of the countries most well-respected high-street consumer brands known today.

Linzi‘s No1 best seller: “Brand Famous - How To Get Everyone Talking About Your Business” was awarded ‘Book of the Month’ by the CIM, and ‘Winner’ of the Marketing Category by Small Business Trends in the US.

Today she now works in the enterprise market, taking business owners on a journey to Grow, Fund and Exit their businesses. Here she created BoB school, connected to the Greenhouse (a mini fund) to teach early stage growth businesses how to build a famous brand and get them ready for funding. You can keep up with her journey and latest events on



Building brands to shift industries -today, tomorrow and the future

Steven Kalifowitz

Head of Brand Strategy, Twitter at APAC (Asia-Pacific) and MENA (Middle-East and North Africa)

Head of Brand Strategy, Twitter at APAC (Asia-Pacific) and MENA (Middle-East and North Africa)

A two time Emmy Award winning producer, Steven Kalifowitz's career has been rooted in storytelling, spanning three industries: social media, digital production, and broadcast television. Steven is currently Twitter's Director of Brand Strategy for jAPAC, based in Singapore. Steven leads a team of strategists and technologists throughout the region who design and implement solutions for Twitter’s top advertisers.

Follow him on Twitter: @skalifowitz


"In the age of digital, what can we learn from the past?"


Mind Initiatives, a learning centre established in Mauritius in 2008, hosts trainings and events designed to bring Mind Initiative’s expertise and international perspective to the Mauritian talents and professionals.

Open to the general public and private companies alike, Mind Initiatives’ trainings and events are designed for businesspeople, senior management and young professionals involved in Business Development and Growth in general and its various aspects. Brought to them on various locations and venues around the island, these events are always of immediate relevance and interest and cover an array of some of the most important trends in business. This is mainly achieved through the management of a pool of top international trainers and keynote speakers who come in when required and are up-to-date on currents trends happening in the fields of Management, Business, Leadership, Advertising, Branding, Sales, Marketing, Entrepreneurship and Social Media. The Trainers come with a vast global exposure and provide their expertise to Mauritian businesses that want to grow and reach international standards.

A core activity of Mind Initiatives is the Brand Magic Summit, launched in 2015, which received spectacular response from an enthusiastic public and became an annual event hosting top speakers from around the world.

Mind Initiatives’ trainings are considered to be among the best on-going education in these fields and much more, as all of their programmes are approved by the MQA (Mauritius Qualification Authority), participants are eligible for HRDC (Human Resources Development Council) refunds, making them the ideal choice for continuing professional education and development.

Friday, 7th April,2017
Sofitel Mauritius L’imperial Resort and Spa
Registration starts at 08:30am

Participants Local International
Fee per participant (Individual) MUR 20,000 USD 560
Fee per participant (Group of 5 or more from one organisation) MUR 18,000 USD 500
Payment to be made at the time of Registration
No Cancellation fee If notified 14 days prior to the Summit
25% Refund of Registration Fee If notified between 9 to 14 days prior to the Summit
No Refund If notified 8 days or less prior to the Summit
Substitution Must be done at least 8 days prior to the Summit
Last date for Registration Friday, 31st March 2017
Cheque payable to Mind Initiatives Ltd.
Mind Initiatives Ltd. MCB A/c number : 000011794518


Mind Initiatives Ltd
2nd Floor Ebène Junction Suite 207A,
Rue de la Democratie, Ebène 80817. Mauritius
+230 58079008 / 54994050 / 54410761
Mon-Fri 9.00-17.00
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